With the support of Carbon Newture, Shanghai Meiaofutu Chemical Marketing Center (hereinafter referred to as "Meiaofutu") has successfully completed its organizational carbon inventory and further achieved organizational carbon neutrality in accordance with the latest international carbon neutrality standard, ISO 14068. The certification was issued by the authoritative third-party organization SGS. This marks a critical step in Meiaofutu's green operations and lays a solid foundation for its future sustainability efforts.
Meiaofutu Obtains Organizational Carbon Neutrality Statement
Established in 2013, Shanghai Meiaofutu Marketing Center is a specialized enterprise engaged in introducing international brand chemical products and promoting advanced domestic chemical technologies. Its main product lines cover industries such as architectural coatings, construction materials, art supplies, metalworking fluids, and personal care. The company has established close strategic partnerships with leading domestic and international chemical enterprises, including Arkema (France), Gaomi Silver Hawk, Polywill, and Haning Chemical. It also maintains long-term collaborations with well-known brands such as Nippon Paint, AkzoNobel, Dauco, Axalta, and Maidenly.
With a comprehensive product portfolio and extensive experience in product application promotion, Meiaofutu is committed to delivering high-quality products and cutting-edge industry solutions to its customers.
As global efforts toward carbon peaking and carbon neutrality goals accelerate, Meiaofutu has recognized the urgent need for low-carbon transformation within the global chemical supply chain.
From a market perspective, downstream clients, particularly major brand customers, are increasingly managing Scope 3 emissions from their suppliers. Some have even integrated "carbon performance" as a key procurement criterion, prioritizing suppliers with strong low-carbon capabilities.
From a policy perspective, China's carbon peaking and carbon neutrality goals continue to drive new regulations, demonstrating strong governmental support for corporate low-carbon transitions.
Interview with Wang Yi, General Manager of Meiaofutu
Against this backdrop, Meiaofutu initiated its organizational carbon inventory and, with the assistance of Carbon Newture, obtained an organizational carbon neutrality certification based on ISO 14068 from an authoritative third-party institution.
Wang Yi, General Manager of Meiaofutu, stated: "Currently, we are the first chemical product distributor in China to achieve this, making it a pioneering initiative in the coatings industry and a key differentiator for us in the market."
Beyond its own low-carbon efforts, Meiaofutu is also working with its partners to explore green and low-carbon development trends. The company promotes technological innovation and product research to reduce carbon emissions during powder product manufacturing and offers more sustainable solutions such as low-carbon waterborne fireproof coatings, bio-based emulsions, and additives. These efforts help downstream customers lower their product carbon footprints.
Additionally, Meiaofutu enhances employees' awareness and engagement in carbon management through training programs, integrating carbon reduction practices into its corporate culture and fostering a company-wide commitment to sustainability.
Only through green operations can a company achieve long-term success. Meiaofutu remains committed to a green, low-carbon, and high-quality development path, ensuring sustainable growth for the future.
